Hà Nội accelerates promotion of agricultural goods

Hà Nội accelerates promotion of agricultural goods.

Over past years, the agricultural sector in Hà Nội and other localities have implemented solutions to improve the value of farming produce while promoting consumption in domestic and foreign markets.

Among these solutions include stepping up trade promotion activities for farm produce, building brands, and enhancing sustainable linkage chains to support businesses and cooperatives in finding and expanding markets.

Deputy director of Hà Nội Department of Agriculture and Rural Development Nguyễn Ngọc Sơn said that his department has teamed up with localities to bring hundreds of tonnes of the city’s farming produce and that of other provinces and cities into supermarket systems, convenience stores and selling points under the One Commune One Product (OCOP) Programme.

It has also implemented measures to support businesses to promote the consumption of essential goods through e-commerce channels, Sơn said.

He added that the municipal, agricultural sector would promote trade promotion activities and connect tourism promotion with programs advertising agro-forestry-fishery products.

At the same time, it will develop raw material areas to serve processing factories and expand markets for advantageous products such as high-quality rice, late-ripening longan, and bananas.

Nguyễn Quốc Toản, director of the Agricultural Products Processing and Market Development Department, said the agricultural sector had thus far this year helped numerous agricultural products be placed on shelves of supermarkets such as Big C, AEON, Hapro, and Vinmart.